Movistar: Fiestas Patrias (Independence Day)
Another one for Movistar – the mobile communication subsidiary of Telefónica – the Spanish cable and telecom giant . The face of this commercial is a Peruvian celeb Gonzalete a.k.a. Gonchi. As I...
View ArticleCristal: Fiestas Patrias (Independence Day)
Another independence day commercial with a a known face (or in this case, a world known face), singer / songwriter / musician, Gianmarco. Causa’s (agency) idea behind this one was quite simple and that...
View ArticleEl Comercio (Mistura): “Huevo”
It’s unfortunate that this commercial was never aired due to ‘Peruvian bureaucracy’ that got in its way. Don’t ask, it’s boring to reiterate the nonsense behind it. To date this set (2) of Mistura...
View ArticleEl Comercio (Mistura): “La Olla”
Of all the commercials I have had the privilege to be a part of, I must admit – the two El Comercio (Mistura) spots are my favorites. Why you may wonder? Well besides feeling very confidant that we...
View ArticleYellow Pages “Pymes”
McCann Erickson came to us with a campaign of three commercials for the Yellow Pages. Targeting a wide market, they decided one dramatic (this one) and two comedic (Tecnico / Disfraz) would reach...
View ArticleYellow Pages “Técnico”
Técnico (which in English means “technician”) is one of the two comedic Yellow Pages commercials that Gonzalo and I made. We love both because they are short, snappy and bottom line – people laugh....
View ArticleClik here to view.
Yellow Pages “Disfraz”
Of the three Yellow Pages commercials, this is my personal favorite. So you know, the Spanish word “disfraz” means “costume.” You may notice the actress on the left hand side of the screen (Patty...
View ArticleProctor & Gamble “Raising an Olympian”
Of all the work I have been privileged to Direct since working at Señor Z, this Olympic reportage is by far and away what I am most proud of. As I have been primarily making tv commercials, this was a...
View ArticleTotus: 3×2
The 3×2 campaign was 1 of 5 Totus commercials that Señor Z was contracted to produce. Though it was not as physically challanging as some of the others, the amount of time figuring out how to execute...
View ArticleAPTiTUS: DOBLES DE RIESGO
This is definitely one of the coolest projects I directed with Gonzalo in Advertising. Simply, El Comercio — the largest newspaper in Peru — put an advertisement in the paper to prove that advertising...
View Article
